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What Makes Your Product or Service a Winner?
The jury will distinguish between 'creative output' and 'innovation'. The latter should be demonstrated by either compelling evidence of market success and widespread use/application of the uniqueness of the product/service or business.
The selection will depend on four evaluation criteria concerning the product(s) and/or service(s):
The product(s) and/or service(s) must be well-differentiated in terms of the value they would offer to customers and end-users.
Uniqueness
They should provide proven short- and long-term benefits to end-users in a real-time scenario.
Benefits to people
The product(s) and/or service(s) must be capable of being scaled up and spread into their respective market(s) within a reasonable time.
Scalability
The product(s) and/or service(s) must be sustainable.
Sustainability
Since its establishment in 2011, the CavinKare-MMA ChinniKrishnan Innovation Awards have consistently demonstrated unwavering support for inventive endeavors initiated by small-scale enterprises and business individuals.
About Shri. R. ChinniKrishnan
When Shri. R. ChinniKrishnan (Father of the Sachet Revolution) pioneered sachet packaging, his philosophy was simple: “Whatever the rich can enjoy, the common man should be able to afford too.” Today, his innovations are visible in every corner shop. This award is our way of keeping his vision alive. The mission of this award is to identify and showcase innovative organizations, which have introduced breakthrough changes and can become role models for other Indians. CavinKare Pvt Ltd (CKPL) and Madras Management Association (MMA) would like to reach out to every single innovator in this regard.
Instructions
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You will need to upload the images of the following:
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Aadhar
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PAN Card, and
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Certificate of Registration.
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Keep at hand the PDF file of your IT Returns.
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There are six sections in the application form. Completing the application process will take not more than five minutes.
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Upon receipt of the application and supporting documents, a confirmation email / SMS will be sent to the applicant for compliance by The ChinniKrishnan Innovation Award Executive Committee (CKIAEC).
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In case any clarification would be required please feel free to contact Mr R Sathish Kumar, Head – CCE, MMA (63746 03433) or drop a mail to mma@mmachennai.org
Last date for submission: Tuesday, 1 July 2025