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11th CavinKare-MMA ChinniKrishnan Innovation Awards 2022
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CKIA-MMA/2021/19/1627729368814
31 Jul 2021
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Your innovation in brief
We solve major problem businesses are facing that is selling/marketing their product/service. We wanted the business to focus on 'Do what they are best at' and outsource the rest to us so that we can deliver sales/marketing/support for them, or whatever is required. Many products/services fail at early stages in not finding the right customer also end up spending more money on customer acquisition, marketing, and support part.
Describe about your innovation
We have coined two new words that will make sure we stand out from the crowd. i) Blitzkrieg-Blitzkrieg /ˈblɪtskriːɡ/ Blitz ["lightning"] + Krieg ["war"]) Our strategy for success is simple: Showing, Selling, Supporting & Scaling/sale are nothing but war. So, we take cues from Germany's successful strategy to scare the competition and win the brand's war. Nautone’s soldiers use the Blitzkrieg principle to analyze and develop a seamless omnichannel business strategy to do all '5S' to your products and services instantly., for instance, let's take an upcoming organic soap brand named 'XYZ' we wanted to create them as a D2C brand also parallelly we wanted to list them on existing marketplaces/strategically placed marketplace like-Amazon, Flipkart, Meesho, JDmart, Nyka, etc. The brand will be hitting in all directions rather than focusing on one single thing we help the seller to list, optimize, catalog, strategy inside these marketplaces. ii) 'SHOWCIAL MARKETING/COMMERCE'-Showing exactly where people are already looking. We have coined this word; this mixes both marketing and channel strategy to get the brand maximum visibility.
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