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11th CavinKare-MMA ChinniKrishnan Innovation Awards 2022
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CKIA-MMA/2021/4/1627580065604
29 Jul 2021
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Your innovation in brief
No more tension. Concrete solutions for your concrete problems! Finding it difficult to lay concrete without tension? Presenting ‘Genie’ – a first-of-its-kind total concreting solutions. Just tell us where you want concrete laid and we will do the entire laying for you. Just the way you want! Hassle-free high-strength, smooth finish and zero water leakage Lab-certified blue metal and PWD approved M-sand Well-trained technically-sound manpower for bar-bending, shuttering and concreting Close monitoring of the curing process after concreting Authenticated lab test reports to ensure strength of concrete We will take the load off your shoulders! Come to us!
Describe about your innovation
Concretia is in the business of building dreams. In its first phase, it crushes aggregates – blue-metals, m-sand and bricks – and sells them as brands in an otherwise unbranded category. The proof of the pudding is the premium prices it commands in the market! BluMet, in blue-metals, is '5-times-better' TruSand, our m-sand brand claims ‘0% dust-100% guarantee’ Brix, our bricks brands, offers ‘Guaranteed strength’ Concretia is entering phase 2 and is transforming itself from a product seller to solutions provider! We are on the verge of offering holistic concrete solutions in our quest to straddle the entire concrete spectrum and also move closer to the customers. Problem Concrete is the 2nd largest used commodity in India, yet is sold in an unorganised manner. Laying concrete is a pain for those involved. From assembling workers to arranging equipment, from getting ingredients to getting things done, the process is fraught with problems. Uniqueness Concretia questioned: Why should customers suffer when they are building their dream? The answer: Genie. A first-of-its-kind brand that takes the entire responsibility of laying the concrete – from bringing the materials to bar bending, from shuttering to laying. Genie takes the load of the customers’ shoulders. The customer just has to tell when he or she wants the concrete laid and Genie will get it done. Just the way they want - with its site-mix and ready-mix concrete. Benefit Hassle-free Smooth finish, no plastering and zero water leakage Lab-certified ingredients; authenticated test reports for strength of concrete Technically-trained manpower Complete curing process after concreting Scalability Concretia has 5% of the 300 crore Madurai market with enough scope for market penetration with its new product additions and holistic concreting solution. There’s enough scope to enter new geographies too. The journey has just begun!
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