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11th CavinKare-MMA ChinniKrishnan Innovation Awards 2022
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CKIA-MMA/2021/9/1625469934396
5 Jul 2021
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Your innovation in brief
we are publishing one and only daily business newspaper in hindi from jaipur which reaches to business community. nafa nuksan was started on trial basis as a weekly tabloid and gradually as per favorable response its frequency increased to twice in a week, thrice in a week and daily since 2007. it is a state level recognized newspaper by govt of rajasthan.
Describe about your innovation
Concept of a business newspaper in Hindi was not known and existed till Sh. Jai Singh Kothari (Founder & MD) thought of this idea in the year 1996. Nafa Nuksan was basically conceptualized to serve business, trade and investor community by giving them insightful content and analysis in the language they understand. The idea was to become a silent business partner of businessmen around the state by guiding and making them aware about positive and negative impacts of global economy and policy changes. Nafa Nuksan became an integral part of decision making process of business community. Nafa Nuksan was first to give regular and dedicated coverage on automobile, information technology, stock investing, banking & insurance, commodity market, personal finance, real estate etc in HINDI when these subjects were hardly touched by any other media. There were attempts to establish business newspaper in HINDI by other big media houses in the state but they could not achieve desired success and eventually closed the operations. Today, Nafa Nuksan is one and only leading business newspaper of rajasthan which tries to understand and deliver content as per need and requirement of business community and has been successful in selling at Rs.6 per copy which is highest selling price of any newspaper in Rajasthan. Nafa Nuksan has grown purely on its own without any favors from government and otherwise which shows the trust and reputation it has been able to earn in past 26 years. Such innovation in print media in past so many years is not noticed where a newspaper with absolutely different theme and concept was able to establish itself in such tough and challenging times. The research and analysis for relevant content development has played a major role in growth of Nafa Nuksan and our founder's regular articles giving future indications on business, trade and social changes works as a guideline to readers of Nafa Nuksan. To sum up, Nafa Nuksan fits in the category of innovation in the field of media and journalism keeping its uniqueness and exclusive service to business class in mind.
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